Enterprise Holding’s Enhanced “Cash-In Club” Loyalty Program Rolls Out for Travel Agent Partners | Travel Research Online


Enterprise Holding’s Enhanced “Cash-In Club” Loyalty Program Rolls Out for Travel Agent Partners

Enterprise Holdings Inc., the world’s largest car rental service provider, has restructured its “Cash-In Club” loyalty rewards program to give travel agents a better user experience and new opportunities to earn incentives. In addition to a fully rebranded website optimized for mobile use, Cash-In Club members also can enjoy new rewards opportunities via email.

Enterprise Holdings operates more than 9,000 fully staffed Enterprise Rent-A-CarNational Car Rental, and Alamo Rent A Car locations through an integrated global network of regional subsidiaries and independent franchises. This extensive network, coupled with the company’s award-winning service, makes Enterprise Holdings a particularly attractive car rental partner for travel agents.

“The enhanced Cash-In Club rewards program is our way of saying thank you to our loyal North American travel agent partners who choose Enterprise, National, and Alamo for their clients’ car rental needs,” said Jeff Coggin, assistant vice president of travel agency sales for Enterprise Holdings Inc. “With richer rewards opportunities and an improved online user experience, we’ve made it faster and simpler for agents who join Cash-In Club to earn rewards.”

Recently, all three Enterprise Holdings’ brands earned prestigious honors for industry-leading customer service. Enterprise and National tied for the highest customer experience score among car rental companies in the 2016 Temkin Experience Ratings, and Enterprise and Alamo took home Platinum and Gold, respectively, in MONEY Magazine’s Best in Travel Awards 2016. In addition, Enterprise Rent-A-Car was selected as the top car rental provider in Trip Advisor’s 2016 Travelers’ Choice Favorites Awards.

How to Earn Points

All members will continue to earn points on qualifying rentals, and agents signed up to receive promotional emails will get updates every few weeks about new earning opportunities. Agents can manage email preferences within their online profiles.

Even though there are new ways to earn, Cash-In Club maintains its straightforward approach to rewards. Members receive one Cash-In Club point for every day of every qualified rental (up to 14 consecutive rental days) with Enterprise, National, or Alamo. Cash-In Club points can then be redeemed for Visa® Prepaid Cards, allowing travel agents to spend points in a personal and meaningful way.

For membership and enrollment information, travel agents can visit www.cashinclub.com.

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