Are You As Lazy As Your Clients? | Travel Research Online


Are You As Lazy As Your Clients?

In yesterday’s column, I inferred that most people are lazy. I didn’t just infer it, I said it loud and clear. I have been thinking about that, wondering if I should rescind my comment. After all, I would hate to think that you would stop reading my column based on an opinion of mine. I asked myself, “Should I apologize?”

My answer? No way.

So as not to upset the majority of my readers, I will try to remain somewhat politically correct today while delivering yet another “mind-blowing” reminder.

I looked up the word “lazy” in the dictionary and found it to mean “indolent.” That didn’t help me much so I decided to turn to the “synonym approach.” Lethargic, idle, and sluggish popped into frame. Those are words I can get my arms around.


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These words are not too flattering, yet I am afraid they do indeed define a whole genre of people out milling around your particular marketplace. I am not going to explain why I feel this is so. I will just reiterate that I believe that it is so.

More importantly and more on point, I want to suggest (highly recommend) that you do not fall into this category yourself. What the world does not need is another lethargic, idle, and sluggish travel professional.

But, if these less than attractive words define a number of your clients, you are faced with a choice. You can identify this as a challenge and do what you can to “flip” these clients by blasting them with your skill and acumen while sculpting their next vacation… or you can elect to distance yourself from them as a preventative measure to insure you do not fall into their net. I suggest you give option “A” a shot before throwing in the towel.

When asked for an antonym for the word “lazy”, I found the word “energetic.” Now you’re talking! This defines you to a “T”. You are happening. You are eager. You are skillful and prepared to ply your trade at a moment’s notice. You are good. You are anything but “lazy”.

You know what I think? I think if you bring your “A-game” to a lazy client, you just might find that your mojo will rub off on them, and they in turn will begin to act more like you. How cool would that be? Do you think it is worth a shot? I do.

Mike MarchevMike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive a complimentary invitation send Mike an email with the phrase “AmaWaterways” in the Subject Box. You will also receive a link to the recorded version.

For information on Mike’s 6-Week Online Selling Course, email Mike at with the words “sales course” in the subject box.

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