The vacation has always been an effective marketing tool. Somewhere along the way, we have all grown self-important as we find ourselves becoming entrenched in the day-to-day activities of office work.
We have become too busy to care for as for the only differentiating factor you have, yourself. I have no intention twax eloquent and suggest that you do something that is totally out of reality. New year’s resolutions are made from such nonsense and I refuse to play a role in this act of futility.
My recommendation? The walk. A daily walk is not a luxury, my friends. It is a necessity if you want to be at your best throughout the week, month, and year. You must get into the habit of getting out of your office for the next 60 days to take daily walks. You pick the time. You pick the place. You decide if you want to go it alone or not. The secret is to walk.
Don’t concentrate on anything but walking. The positive effects of this marketing tool appear by themselves. Your mind will take over and exciting ideas, solutions, thoughts, and remedies will pop into frame. Don’t force it. The simple walk has refined itself over the past 500 years and it works without much practice. Human beings were made to move and move we must. Just start moving (walking) every day, and you will soon be benefiting from this mindless task.
You might be wondering how far to walk? Walk as far as you like. When you start getting tired, turn around and walk back to your starting point. The idea is to distance yourself from your daily routine and begin noticing and enjoying the world around, grabbing some exercise, and inhaling some fresh air. Your mind will kick in when it is ready. The walk is like priming the creativity pump.
A close relative to the walk is the shower. Water bouncing off your body does wonders for the creative mind. Showers also work without thinking on purpose. The single snag here is that you must “power shower” alone if you are seeking the true benefits. (Sorry.) The walk, on the other hand, can become a group activity.
Don’t make this creativity thing harder than it has to be. All you have to do is take a walk or take a shower on a regular basis and you will arrive at all answers you need.
It’s a new year. What a truly tremendous time to re-energize yourself. Begin the process as soon as you can. Take a walk. Take a shower. Enjoy!
Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive a complimentary invitation send Mike an email with the phrase “AmaWaterways” in the Subject Box. You will also receive a link to the recorded version.
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