A business lesson that is hard to come to terms with is the fact (the truth) that you can’t be all things to all people. You can try. You can even succeed at times, but in the long run, you will be shooting yourself in the foot.
To become exceptional at what you do and thereby distance yourself from the competition, you must become very good, very knowledgeable, and very focused on your chosen subject matter.
Generalists compete on price. Specialists compete on total job satisfaction.
It is important to understand that you will not be limited to your niche. You will still be in position to pick and choose those projects that are appealing to both your interest and your pocket book.
Your selected area of expertise, however, will require a concentrated attention on a daily basis. You must devote time to enhancing your knowledge base regularly and without exception or excuse. You must pay the price if you truly want to become the best at what you do.
In order to shed some light on the various areas you might want to consider, I will provide a sample list for you to serve as an idea generator.
POSSIBLE NICHES TO CONSIDER
- Destination Weddings and Honeymoons
- Accessible Travel
- LGBT Travel
- Faith-Based Travel
- Culinary Cruise Travel
- Adventure Travel
- Group Travel
- Medical Travel
- Family Travel
- Edu-tourism
- Rail Travel
- Ecotourism
- Business Travel
Questions To Ask
- Is the topic of interest to me?
- Is it large enough?
- Is it accessible?
- Can it fulfill my financial needs?
Marketing To My Niche
My favorite “go-to” tactic is the 2-step. This is where you ask your market if they are interested in receiving information on a certain topic.
This segments your audience to those who have an immediate interest from those who don’t… at the moment. You supply them with the interested information and you follow up accordingly. This is a logical and painless way to initiate a relationship.
Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive a complimentary invitation send Mike an email with the phrase “AmaWaterways” in the Subject Box. You will also receive a link to the recorded version.
For information on Mike’s 6-Week Online Selling Course, email Mike at mike@mikemarchev.com with the words “sales course” in the subject box.
