Reciprocity: A Rule Worth Studying | Travel Research Online


Reciprocity: A Rule Worth Studying

Today’s message brings me back to a time when I was 10 years old. If you asked me, or a great number of grown men how they managed to meet their first girlfriend, they would all share a similar story.

A young boy is introduced to his first girlfriend in the 5th grade at the age of ten. The reason I know this is because that’s the age we realize that women exist. Until that point it was all about basketball, football and baseball. (I may be generalizing, but just a tad.)

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In all probability here’s how your first girlfriend entered the picture. You were minding your own business at lunch when a friend (let’s call him Jimmy) approaches to give you the latest news. He might say something like, “Hey Mike. I’ve got something to tell you.” You say, “What’s up, Jimbo?” He replies with a sheepish grin, “Susie likes you.”

In my case I replied with, “Well, if Susie likes me, I like Susie.” Then, I looked around the room, paused for what seemed like an eternity before asking Jim, “Which one is she?”

There you have it. One of life’s more significant lessons. If you like me, I like you.

Even though I don’t know anything about you this mutual admiration takes place. If you like me, I like you. This same phenomenon holds true whether you happen to be 65 years old or as young as ten. The contrary also comes into play. If you don’t like me, I don’t like you.

Keep this in mind when the topic swings around to “likeability.” This is as true as rain, and happens to be an extremely valuable reminder.

Mike MarchevMike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive a complimentary invitation send Mike an email with the phrase “AmaWaterways” in the Subject Box. You will also receive a link to the recorded version.

For information on Mike’s 6-Week Online Selling Course, email Mike at with the words “sales course” in the subject box.

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