People Are Always Watching | TravelResearchOnline


People Are Always Watching

Years to build it … seconds to lose it! I was reminded of this fact of life in New Orleans. For over two hours I shared useful publicity strategies and techniques with a great group of people. My message was well-received and brought genuine laughter at all the right times. I was having fun and the audience was connecting with me and with my message.

Shortly after my concluding remarks, a number of people approached the podium to offer their appreciation. This gesture is very kind and helps confirm a certain level of satisfaction.

Speakers however, often get into trouble during this impromptu, post-speech ceremony as I did on that particular afternoon. I managed to hurt a woman’s feelings by trying to acknowledge everyone in the group, without focusing on each individual’s needs. At the time I had no knowledge of doing so. Later, this was brought to my attention by the meeting’s conference planner. I felt awful after feeling so good.

I contacted the offended party immediately and offered a sincere apology. She accepted, but not before reminding me of the error of my ways. It hurt.

I had spent two hours building rapport based on truth, style and useful information. I then managed to blow all this goodwill to bits in less than a second as I failed to remember that I was dealing with a group of individuals, not just a group.

So what’s the lesson? Your job isn’t finished until every little detail is addressed. Little things count. You’ll collect no metal for running 99 out of 100 yards. Your professional image takes too long to build … but only seconds to lose. Be a pro. Finish strong. Remember: People are always watching you.


Mike’s daily column is sponsored by AmaWaterways. For information on his 6-Week Online Selling Course, email Mike at with the words “sales course” in the subject box.

To learn about his 5th annual Training Cruise, type “cruise” in the subject box.


Mike MarchevMike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive a complimentary invitation send Mike an email with the phrase “AmaWaterways” in the Subject Box. You will also receive a link to the recorded version.

For information on Mike’s 6-Week Online Selling Course, email Mike at with the words “sales course” in the subject box.

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