Referrals Are Good Things | TravelResearchOnline


Referrals Are Good Things

When I first moved to Florida my wife and I did not have a Rolodex of “go-to” sources. When an eye ailment hit my wife we first went the Walgreen’s route. When the problem persisted, I began to wonder if a doctor’s office may be a better place to tear up?

If you make a habit of hibernating up north during the winter months you may not realize that Florida is a place where old folks go to hang out for a few months. It became obviously apparent that folks, both young and old, learned how to prey upon these older folks.

Trust me…it is incredible how phone robots and telemarketers hit the phone lines from morning until night with opportunity after opportunity preying on the elderly.

In any event, I happen to place doctors into this “take advantage of the elderly category, so we were at a stalemate when it came to selecting a doctor. Barbara put up with the discomfort until it subsided.
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Here is where today’s story takes shape.

When Barbara happened upon a new untested hairdresser who she happened to take a liking to after the shears were put away for the day I asked Barbara, “Why don’t you call your hairdresser and ask for an eye-doctor recommendation?”

Point made…I hope.

When you trust somebody for whatever reason, you feel you can turn to them for additional guidance. Recommendations are based on trust and a great deal on the likeability factor. Do good by your current clients and they will carry the ball.

It happened this morning at my breakfast table and it will happen for you once you begin becoming more likeable to your current client list. It is both basic and logical.

If today’s story sounds like a stretch, so be it. It sure made sense to me, so this is today’s reminder and I’m sticking to it.

Mike Marchev Mike Marchev has plenty of stories, strategies and tactics to keep you on top of your game.
Mike will be conducting his 5th annual Travel Sales & Marketing Business Development Cruise, sailing the Freedom of The Seas from Ft. Lauderdale. Email him at for complete details. Five cabins are still available.
Mike’s daily column is made possible by AmaWaterways.

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