The Airport Bookstore Two-Step | TravelResearchOnline


The Airport Bookstore Two-Step

This time it occurred in Flint, Michigan. The old Airport Bookstore 2-Step. I shared this habit with you a few articles back, but this one has a different twist. Read on.

Step 1: Mike walks into an airport bookstore.

Step 2: Mike walks out $30 light in the wallet.

Don’t ask me to explain it. After all, it wasn’t until I was well into my thirties when I decided it might be a good idea to read something other than the sports page.

I was a late bloomer and this message alone should give you parents out there some degree of hope for your children who have IPODS glued to their ears while humming along to some song you never heard of…or wish that you hadn’t. Listen to me. It is never too late.

The book I now owned was called “The Four Hour Work Week” and was written by a guy named Timothy Ferris. I had never heard of him. I must admit that when my wife saw the book for the first time she thought I was looking for ways to double my weekly productivity…she and the rest of family still aren’t quite sure of what I do for a living.

But this is no “make a zillion dollars by slouching off” manual purchased after midnight on a local cable channel. This guy offers support to what I have been telling you for nearly 25 years.

For example:

  1. It is amazing how someone’s IQ seems to double as soon as you give them responsibility and indicate that you trust them.
  2. People are smarter than you think. Give them a chance to prove themselves.
  3. Do not let people interrupt you. Find your focus and you’ll find your lifestyle.
  4. It is your job to prevent yourself and others from letting the unnecessary and unimportant prevent the start-to-finish completion of the important.
  5. Believe it or not, it is not only possible to accomplish more by doing less, it has become mandatory if you have any interest whatsoever in maintaining any degree of mental health.
  6. Being busy is often used as a guise for avoiding the few critically important but uncomfortable actions you need to take to move forward.
  7. Remember — boredom is the enemy, not some abstract “failure.”
  8. The opposite of love is indifference and the opposite of happiness is boredom.
  9. If you are insecure you are on good company. Join the club.
  10. Dump the losers on your customer list. This may very well cut your list in half. (I hope not.)

Half way through the book I had enough food for thought to last until I get back to another airport bookstore. Here is a sobering thought.  A year from now you will be the same person you are today except for the company you keep and the books you read.
Click Here!

Therefore, I strongly suggest that you start reading more and make it your business to hang out with “happening” people. Bid the boring, whining, negative people in your life a fond farewell. If you are currently tethered to any negative influences it is time that you “drop your rock.”

Do yourself proud this week. Laugh more and remind your loved ones that you love them and start working smarter.

Mike Marchev Mike Marchev has plenty of stories, strategies and tactics to keep you on top of your game.
Mike will be conducting his 5th annual Travel Sales & Marketing Business Development Cruise, sailing the Freedom of The Seas from Ft. Lauderdale. Email him at for complete details. Five cabins are still available.
Mike’s daily column is made possible by AmaWaterways.

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