I remember like it was yesterday. I was sitting at a conference table with my wife, my son, his fiancé and a restaurant meeting planner.
In the first 20 seconds of the meeting, the wedding being held earlier in the day was referenced and the contributing florist’s name was requested. BANG!
And I quote, “Perhaps I shouldn’t say this, but the florist in question is the absolutely worst one I have ever experienced. Just awful.”
I responded with, “Perhaps you shouldn’t candy-coat your opinion. Can you tell us how you really feel?”
There you have it. Another example of how things work in the year 2018 and beyond. Ladies and gentlemen in my expanding and growing audience, I hope today’s message is clear. If not, let me candy-coat it for you.
If you screw up, word will get around…fast…quickly…pronto…expeditiously…with god speed…often without an asterisk or your side of the story attached. It may even end up on the Internet. Who knows?
Bottom Line: If you are not damn good at what you do, get damn good.
Bad news is not buried with the deed. It has a shelf life, which probably is embellished with a little creative license to make it even juicer as time unfolds.
Regarding the florist and the meeting planner the truth is, and as one-sided and opinionated as this testimonial might be, I do not feel it is my obligation to sleuth out the truth or endorse the statement as being fictitious and unfair.
I have better things to do with my time. I simply will search for a different florist. So shoot me.
If — and I say if — you do screw up (and chances are you will before the Mets win another World Series) you better fix your goof ASAP and then fix it some more.
It takes months and often-times years to land a new account…but only milliseconds to lose one. Unfair? Maybe. Reality? I am afraid, yes.
As former NFL great Merlin Olsen once stated, “If I am not practicing, and my competitor is, when we meet, he/she will beat me.”
You can take this quote to the bank. If you are not practicing your trade daily, start practicing your trade daily.
Mike Marchev has plenty of stories, strategies and tactics to keep you on top of your game.
Mike will be conducting his 5th annual Travel Sales & Marketing Business Development Cruise, sailing the Freedom of The Seas from Ft. Lauderdale. Email him at firstname.lastname@example.org for complete details. Five cabins are still available.
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