What Do “Looks” Have To Do With Anything? | Travel Research Online


What Do “Looks” Have To Do With Anything?

When it comes to first impressions, the way you first appear does have an impact on what comes next. Image does play a part. I agree. My message today involves a reminder thanks to an experience I had this past week in Oneonta, NY. That is “upstate,” and nestled unobtrusively between cow pastures.

My wife and I were visiting a plumbing supply store in search of a few water-related items when we entered a company that was advertised to “fit the bill.”

Greeting us from behind the desk a few paces off the front door came a voice from a woman who was all of 4-foot seven inches. I am guessing that she was looking 40 in the rear view mirror. I am also guessing she weighed a full one-hundred pounds MORE than my 195 pounds that are somewhat balanced on my 6 foot frame. Got the picture? I’m not doing anything more than painting the picture.

It took maybe fifteen minutes before we were talking, laughing, joking and discussing all sorts of bathroom related topics. This woman not only had a personality that could stop a NASCAR roadster in its tracks, but she knew her bathroom fixtures like she was born in a plumbing supply warehouse. (I didn’t ask.)

Bottom Line: She was refreshing…and very good at her craft. She was good…and refreshing. She was helpful…and fun. Who would have thought based on a first impression? Who would have thought that that Scottish woman on the British Idol Show could sing like she could? First impressions are a fact but can be very misleading.

The truth is that knowledge and personality win in the end…if they can get to the end. First impressions do account for something, but it is the final impression that counts for more.

We all have our built-in excuses. Too old. Too young. Too light. Too heavy. Too tall. Too short. Too soon. Too late. Wrong time. Wrong place. Wrong company. Too cheap. Too expensive.
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Some excuses are better than others, but the cream will still rise to the top. If you are good…you are good. Hang the excuses. There is an old saying that reminds us to “Play the hand we are dealt.”  A second reminder tells you to “dance with who brung-ya.”

You have the tools. You have the industry. You have the marketplace. You have the “want.” You have the same “time” everyone else has. So what are you waiting for? Stop excusing yourself to distraction and get out there and make more people glad they know you.

My new plumber-friend in Oneonta made both Barbara and me glad we walked  in to her faucet shop. It is now time for you to follow suit. Ready? Set? Go!

See ya around.

Mike Marchev Mike Marchev has plenty of stories, strategies and tactics to keep you on top of your game.
Mike will be conducting his 5th annual Travel Sales & Marketing Business Development Cruise, sailing the Freedom of The Seas from Ft. Lauderdale. Email him at mike@mikemarchev.com for complete details. Five cabins are still available.
Mike’s daily column is made possible by AmaWaterways.

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