Three “Huge” Suggestions | Travel Research Online


Three “Huge” Suggestions

You don’t have to agree with me today, but I am about to share some advice that could position you as a true professional in the eyes of prospects and clients.

Here are three points I would like to share. I feel each one is in your best interest.

  1. When referring to significant people in your world, avoid the use of a pronoun. DO NOT refer to your wife as “her.” Do not point toward your husband and label him as “him.” When speaking about your employees, please do not say “them.” Use the names of the people who are dear to you, and call them by name.

Example: She will be attending the conference with me.

BETTER: My wife Barbara will be traveling with me.
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2. If you want to pave the way for a pleasant email message, ALWAYS begin EVERY communication with the recipient’s name.

Example: Arriving at terminal “B” at 2 p.m.

BETTER: Mike, I will arrive at terminal B at 2 p.m.

3. Before you answer the next incoming phone call, remind yourself that you are the absolute best person in the world to be answering this call. They dialed your seven-digit number for a reason. Don’t shoot yourself in the foot by answering on auto-pilot. Hear the ring. Count to three. Turn on your enthusiastic and sincere voice. Answer the phone like you are genuinely happy somebody thought highly enough of you to call. If you can’t manage to do this for any reason whatsoever … DON’T ANSWER THE PHONE.

As simple as these three recommendations sound, they could help spell the difference between your success and failure.


Mike Marchev Mike Marchev has plenty of stories, strategies and tactics to keep you on top of your game.
Mike will be conducting his 5th annual Travel Sales & Marketing Business Development Cruise, sailing the Freedom of The Seas from Ft. Lauderdale. Email him at for complete details. Five cabins are still available.
Mike’s daily column is made possible by AmaWaterways.

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