Your Biggest Problem | Travel Research Online


Your Biggest Problem

Without a doubt and without knowing you personally, I can say this without hesitation: Your biggest problem is that not enough people know you are alive.

This advice is logical while it can’t be refuted. How can anybody choose to do business with you if they don’t know you exist? I’ll answer that. They can’t.

As soon as you adopt this fact and recognize it as a truth, it is up to you to implement an ongoing program that will keep you in your prospect’s mind.

While I am on the subject, you can take this next sentence to the bank: When you are out of sight, you are out of mind. Therefore, and this bears repeating, it is up to you to stay visible without appearing obnoxious.

Phone calls, emails, letters, articles, postcards, meetings, web sites, brochures, pamphlets, courses, classes and yes, even cold calls are among the options available to you.
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It matters little what strategy you adopt, and I don’t care how you do it. I do care that you do something everyday to remain visible and at the ready once your prospect decides to give you a tumble.

Your biggest problem is an easy one to overcome. Just do it. Do it some more. And continue doing it.

P.S. Don’t make this thing harder than it is. Just keep in touch with the people you want to do business with. Manage to have fun with it while knowing you are doing your prospects a favor by keeping in touch with them.

Mike Marchev Mike Marchev has plenty of stories, strategies and tactics to keep you on top of your game.
Mike will be conducting his 5th annual Travel Sales & Marketing Business Development Cruise, sailing the Freedom of The Seas from Ft. Lauderdale. Email him at for complete details. Five cabins are still available.
Mike’s daily column is made possible by AmaWaterways.

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