Webster’s New World College Dictionary defines “execute” as: to carry out; perform; do.
The primary reason companies (and individuals) experience negative results is not so much a lack of knowledge as it is a failure to execute. It is a shortage of “do.”
Tom Peters, the author of In Search of Excellence has been known to say, “It is amazing how many people in the oil business fail to get the message that in order to strike oil you have to dig a hole.”
I’m not suggesting that planning…thinking…reflecting…and strategizing are not necessary steps in establishing excellence. I am reminding you that sooner or later you need to put your money where your mouth is and put your knowledge, skills and personality into motion. You have to test your assumptions. You have to execute. You have to dig a hole. You have to…”do.”
Here is today’s four-prong attack:
1) Finish what you start. Many entrepreneurs are guilty of having the shiny bauble syndrome. Our attention spans are short. From today forward, finish what you start.
2) Perform with confidence. If you are not already good, then it is time that you get good. Practice, read, study, experiment, try, fail, repeat. Once you get it right, deliver the goods like the professional you are.
(3) Do what you say you will do. This shouldn’t have to be said, but it does. Talk is cheap and follow through is not the norm in sales today.
(4) Dig more holes. Extend beyond your comfort zone and stop relying on sure things. If you don’t find what you are looking for, dig another hole.
Today, and for the rest of the year, execute with energy, enthusiasm and confidence.
Mike Marchev has plenty of stories, strategies and tactics to keep you on top of your game.
Mike will be conducting his 5th annual Travel Sales & Marketing Business Development Cruise, sailing the Freedom of The Seas from Ft. Lauderdale. Email him at firstname.lastname@example.org for complete details. Five cabins are still available.
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