Friendly Alliances | Travel Research Online


Friendly Alliances

Savvy entrepreneurs know that there is always help available to them…if they look for it…and if they are receptive to it…and if they proactively cultivate the relationship.

An interesting article by Allison Fass in the New York Times once commented on “alliances.” Two competing TV stations were joining forces on a project, which displayed a scenario which replicated the signs of the times. It read,

“In this day and age, where competition is so great, networks can’t isolate themselves. They’re going to have to reach for and seek ‘out-of-the-box’ opportunities.”

Business is becoming more difficult, and competition is becoming a degree or two higher than intense. Entrepreneurs are starting to talk to each other more freely, more openly, and sans a chip on their shoulder. Business executives are realizing that going in alone may not be in their best interest. It may not be the answer…period.

Then, in Sunday’s Personal Business Section of the NY Times, I spotted this quote:

“To cope with this often dreaded aspect of work, more independent consultants of all types are banding together, forming working alliances on projects and sharing tips about new work.”

There it was again – the notion of “banding together and sharing.” Smart people are beginning to talk to other smart people.
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There are plenty of fun, eager, and interested people who share the same concerns that you do. They experience the same challenges and anxieties. Find these people, and talk to them. Meet with them. Brainstorm with them. Share experiences with them, both good and bad. And, if you are fortunate, you will find a person to “project” with.

You are probably making life (and business) harder than it has to be.

Starting today, get out of your box and into the game. Contact another enthusiastic entrepreneur in your hometown and invite them for a cup of coffee. Be open. Be willing to share information. Be a leader and look for a working alliance.

Mike Marchev Mike Marchev has plenty of stories, strategies and tactics to keep you on top of your game.
Mike will be conducting his 5th annual Travel Sales & Marketing Business Development Cruise, sailing the Freedom of The Seas from Ft. Lauderdale. Email him at for complete details. Five cabins are still available.
Mike’s daily column is made possible by AmaWaterways.

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