Keep Your Word | Travel Research Online


Keep Your Word

Here are three questions to ask yourself:

  • “Today, How Can I Add More Value To My Relationships?”
  • “What Makes Me Different?”
  • “How Can I Get and Keep My Client’s Attention?”

The answer to these three questions may consist of just seven words. I arrived at this answer having witnessed two recent events.

The first revelation came as a result of meeting a man at a trade show booth. After swapping business cards, I told him that I would be getting back to him in short order. When I called him the next morning, he said the following:

“I never thought in a million years you would actually follow through. I thought your words were the typical sales chatter…meaningless.”
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What did I do that was so exceptional? I called the guy back like I said I would. Interesting!

The second instance was a bit more challenging. I answered my telephone when I heard it ringing. When I did, the voice on the other end quickly said, “So you actually do what you say you do. You do answer your own phone.”

I remember thinking to myself, “You must be kidding? Of course I answer my own phone.”

These two fundamental customer service practices have become remarkably noticeable, and I am sad to say, have become very much of a BIG DEAL.

Here is the implied answer to the bulleted questions above. As I said, it consists of just seven words: Do what you say you will do.   

Simple? Yes. Profound? Absolutely.

You might find this to be easier said than done, but it is very much worth the effort.

Starting today and until the end of time, do what you say you are going to do.

Here is a simple rule to follow at all times. If you say something, do it. If you can’t do it, don’t say that you will. This advice may not be rocket science but it is good advice…as good as it gets.

Mike Marchev Mike Marchev has plenty of stories, strategies and tactics to keep you on top of your game.
Mike will be conducting his 5th annual Travel Sales & Marketing Business Development Cruise, sailing the Freedom of The Seas from Ft. Lauderdale. Email him at for complete details. Five cabins are still available.
Mike’s daily column is made possible by AmaWaterways.

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