The Seinfeld Letter | Travel Research Online


The Seinfeld Letter

I’ll explain in a moment why I call today’s missive “The Seinfeld Letter.” But first…

It was on a Monday when I began reading my latest book on sales, titled SNAP Selling by Jill Konrath. I have spoken to Jill a number of times on the phone and I immediately connected to her style and upbeat personality. I enjoyed her first book titled Selling To Big Companies and was looking forward to reading SNAP Selling.

Within moments I found a passage worth pondering.

“The people you are calling on suffer from a severe case of (FCS) Frazzled Customer Syndrome, a debilitating condition brought on by excessive workloads, 24/7 availability, information overload, lack of sleep, and job-related stress.”
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The 24/7 availability and information overload are the two points that got my attention. Too much “stuff” available all the time is making us all a bit whacky.

I began reflecting on today’s common dilemma. So today I decided to give you all a break. I am not going to say, suggest, recommend, inform, infer, hint, imply, deduce, induce or even slightly mention anything of current or impending value. Nothing. Nada. Zilch. Bupcus. Squat.

And that is why my dear readers I have creatively titled today’s communication The Seinfeld Letter. After all, wasn’t he the guy who produced his show all around “nothing.”

Take today off. Take the rest of the week off if that will float your boat. Relax. Veg out. Slide into a near comatose frame of mind this week. Rid yourself of the Frazzled Person Syndrome and then, as if by design, get ready to attack the rest of the year with a vengeance…but you did not hear that from me. After all, today’s message contains nothing, remember?

I suppose it is okay for me to remind you to take care of yourself. You are all you’ve got. Treat yourself with respect. Stop beating yourself up, but I am not giving you permission to coddle yourself. I realize this advice may sound counter productive but make it your primary objective this week to have some fun. Just don’t forget to get back to work in time.

Got to go. I see I am drifting away from my Seinfeld model.

Mike Marchev Mike Marchev has plenty of stories, strategies and tactics to keep you on top of your game.
Mike will be conducting his 5th annual Travel Sales & Marketing Business Development Cruise, sailing the Freedom of The Seas from Ft. Lauderdale. Email him at for complete details. Five cabins are still available.
Mike’s daily column is made possible by AmaWaterways.

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