Focus! Worth Repeating | TravelResearchOnline


Focus! Worth Repeating

The main reason people are not more successful is because they dilute their efforts and try to do too many things for too many people, in too many ways. We often try to achieve a level of proficiency that may be beyond our grasp.

FACT: You are you, and there are only 24-hours in a day. How you decide to use your time (resources) is entirely up to you. Your choices will determine the level of your success. You are the product of the choices you make.

Bigger! Better! Faster! Leaner! Meaner! More! Less! Service! Quality! Relationships! Innovative! Smarter!

These words all have meaning and all make sense. These are this year’s popular buzz words… responsible for more debt. More stress. More Anxiety. More doubt. More sleepless nights. They are all the right words… but they could be watering down your daily efforts. Pick one.

If whatever you are doing isn’t working for you… maybe it is time to try something else. Something easier… and yes, even more logical.

You can take this… or leave it. But if you manage to plug this word into your daily routine, and give it more than just lip-service, it will serve you well in the months and years to come.

This might not be easy depending on your personality. This might even appear to be counter-productive for some of you. What this will do however, is ensure that you are in business for a long, long time.

The word is FOCUS. Start to focus on what is important. Focus on your customers.

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I don’t mean to infer that your job is done if you simply focus on your customers. Far from it. You must then focus on a few other important elements of your career. The secret is to focus on one thing at a time.

  • Focus on what you do best.
  • Focus on satisfying your customer base.
  • Focus one day at a time.

Whatever it is you decide to focus on, stop budgeting valuable time to chores, ideas, people, and things that offer limited benefit to your well-being. Focus on that which promises the most likely return on your investment of both time and money.

The clock is ticking. The economy is what it is. The world is spinning in a new direction with no immediate relief in sight. Your success lies in your hands. Focus.

Mike Marchev Mike Marchev has plenty of stories, strategies and tactics to keep you on top of your game.
Mike will be conducting his 5th annual Travel Sales & Marketing Business Development Cruise, sailing the Freedom of The Seas from Ft. Lauderdale. Email him at for complete details. Five cabins are still available.
Mike’s daily column is made possible by AmaWaterways.

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