I was all ears when my host at a dinner party began sharing stories about his driveway service with a table full of his influential neighbors. (In this case, “influential” means “financially sound.”)
He mentioned how he and his doctor, golf cronies spend much of their Saturday mornings sharing war stories about how their service providers are totally undependable. From lawn services to baby-sitters. From yelling matches to small claims court. What I ascertained from this discussion was that these wealthy consumers were not happy campers. I thought to myself, “There is a giant opportunity lurking in them there hills.”
Even though (1) I don’t belong to a golf club, (2) I don’t hire baby sitters, and (3) my driveway is a functional piece of asphalt, I do consult with service providers who feel that the competition has become overwhelming. My advice to these doomsayers, “Get over it. There are people out there who need you.”
As a general rule, service stinks today. And what poor service is delivered is over-priced. This is the gospel according to a bunch of wealthy New Jersey “swells” who are in need for people they can trust.
- Jesse James had it right when he told the judge he decided to rob banks ‘cuz that’s where the money was. GO WHERE THE MONEY IS.
- There is a good chance that the people who hold the purse strings are not enthralled with their current provider. (This is more often the case than not.) ARE YOU HEARING ME?
- But if these unhappy consumers of goods and services do not know you are alive, they won’t take the time or expend the energy to go out and find you. It is up to you to GET UP, GET OUT, and GET VISIBLE.
If you are a good, honest and hard-working person, there is plenty of money out there for you. STOP WHINING… and simply go out and earn it.
Saturday night’s dinner was a great evening. I repeat: Interested and wealthy consumers are spending lots of time and energy bad-mouthing their current vendors and suppliers, but they are not doing anything about it because they don’t know what their options are.
Even worse, they are being driven to small claims court or ending up doing it themselves. Pretty soon, “bad-mouthing customer service” may become an Olympic Sport now that they have approved Pole Dancing.
The opportunity looms large my friends. This is not just my mindless opinion. I have been the victim on numerous occasions myself. I know what I am talking about.
POOR SERVICE PREVAILS.
Go out and do something about it.
Mike Marchev has plenty of stories, strategies and tactics to keep you on top of your game.
Mike will be conducting his 5th annual Travel Sales & Marketing Business Development Cruise, sailing the Freedom of The Seas from Ft. Lauderdale. Email him at email@example.com for complete details. Five cabins are still available.
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