Think-Do-Achieve | TravelResearchOnline



Let’s focus on the following systematic approach.

1.Think – 2. Do – 3. Achieve

(1) Write one letter to a person in your community who has made a difference. You can pick out this person from your morning readings in your local newspaper. Acknowledge their contribution and invite them for a cup of coffee.

(2) Write a “Thank-you” note to one of your treasured clients. (A sincere one) Say something clever … like …. “thanks for providing me with the opportunity to work with you.”

(3) Write the opening paragraph for the article you have always thought about writing but have failed to start for a number of bogus reasons. Think about a catchy title or (Headline)

Example: “10 Sales Lessons I Learned From Watching The Animated Movie – Shrek.”

(4) Catch an employee doing something good this week and applaud them. (Make a habit out of doing this.)

(5) Pick one file from a bulging cabinet and clean it out. (Do this preferably after hours.)

(6) Pick up a sales related book and read a single chapter. (Highlight a single point that catches your imagination. Mark the page number on the inside back flap of the book for easy reviewing later.)

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If you can’t manage to do all six of my suggestions, pick one. I know you can find the time to do one. Just one.

If you don’t feel comfortable with my suggestions, fill in a few of your own. The key is forward moving “activity.” It is uncanny but you will soon find out that when you do something, something happens.

Your next good client is out there wondering where you are hiding. It is not their responsibility to find you. Go find them. Go meet them. Go help them.

You have plenty of reasons to go out into your marketplace and make a difference. I want a little less talk and a lot more action. After you think about it, do it. Your personal achievement will be following close behind.

Mike Marchev

Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at

Mike’s daily column is made possible by AmaWaterways.


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