Get This, And Get This Good! | Travel Research Online


Get This, And Get This Good!

Where better to glean important, life-changing information than the breakfast table?

News Flash: Referrals are a good way to go.

When we first relocated to Florida, my wife and I did not have a rolodex of “go-to” resources. When an eye ailment hit my wife, we first went the quick fix route by going to Walgreen’s. When the problem persisted, I asked if a doctor’s office might be a better place to tear up?

If you have been in hibernation the last dozen years, you may not realize that Florida is a place where old folks go to hang out for the winter months. It soon became obviously apparent that folks both young and old have learned how to prey upon our elders.

I find it incredible how phone robots and telemarketers hit the phone lines from morning ‘til night with opportunity after opportunity directed at the poor of hearing.

I happen to place doctors into this “take advantage of the elderly category,” so we were at a stalemate when it came to selecting a doctor. Here is where my story takes shape.


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Last week my wife happened upon a new, untested hairdresser who she happened to take a liking to after the shears were put away for the day (sung to the tune of a handsome sum.) I asked Barbra, “Why don’t you call your hairdresser and ask for an eye-doctor recommendation?”

Point made… I hope.

When you do happen to trust somebody for whatever reason, you feel you can go to them for additional information. Recommendations are based on trust and a great deal on the likeability factor. Do good by your current clients and they will carry the freight.

It happened to me this way and it will happen to you once you begin (continue) being more likeable with your current client list. It is so basic … and logical.

If today’s reminder sounds like a stretch, so be it. It sure made sense to me, so this is my story today, and I’m sticking to it.

Mike Marchev

Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at

Mike’s daily column is made possible by AmaWaterways.

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