Lessons From a Fabric Store | Travel Research Online


Lessons From a Fabric Store

You are probably wondering if Marchev has gone off the deep end? No, I haven’t. Not yet. I want to share an observation I had while my wife Barbara and I were strolling through a fabric store looking for ideas.

After being in the store for about four minutes I felt a migraine coming on … and I don’t get migraines! I was being introduced to the three C’s. The choices, the colors, the cost. I must admit, there was a lot of good looking stuff in that store. Too much stuff. Choices, options, and colors are needed to sell tile, carpets and gizmos.

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Here was my observation: On top of one of the counters was a one-foot square tile sample. It was a mosaic pattern if I had to define it. My wife was drawn straight to this “sample.” The woman running the place mentioned that two people the day before purchased this exact mosaic pattern as a result of spotting it on the counter. They saw it – they bought it (My wife spotted it, but she wasn’t ready to buy it). My advice to the storeowner was to display what you want to sell. Car dealers have known this for years. The show room cars sell fast.

Vision is a wonderful thing. People buy what they can “see.” It helps if you can paint a picture; an attractive picture. A fun picture. Tell the story, your story, in your words, but in words that can paint a picture in the buyer’s mind. Let people “see” what you are talking about.

Toss in a little enthusiasm and some good things are about to come your way.

Mike Marchev

Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at mike@mikemarchev.com.

Mike’s daily column is made possible by AmaWaterways.

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