Refuse To Get Bored | Travel Research Online


Refuse To Get Bored

New Orleans is where I first read the four words in today’s title. They immediately caught my attention. I was waiting for a flight to Atlanta while reading the Sunday edition of The Times – Picayune, wondering what the heck a “Po’ boy” was on the breakfast menu.

‘Refuse to be bored’, read the headline.

Just the day before I had shown a slide during a travel franchise presentation which read “Mistakes are never boring.” I think this is why I made the connection with this particular headline. I wanted to know more.

The gist of the article keyed off the fact that three-fourths of today’s workers are dreaming about beginning a new job. Nearly half say they plan to “boogaloo” down the Main Street as soon as the economy picks up. Nearly a third have already started looking for that piece of pie in the sky.

Here is where the article got interesting. It reminded those in the group of funked-out (those workers who were “dreaming” about greener pastures) that good things don’t often happen to those asleep at the wheel.

Think about it.

If you are content with buying time, waiting for something or someone to turn your life into a prettier picture, you are probably wearing a less-than-attractive face; and the people who are in position to help you make your life a happier place are not looking for folks who resemble the walking dead.

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In other words, you are backing a losing horse. You are fighting a losing battle. You’re killing yourself. You’re spitting into the wind. You’re pulling on Superman’s cape. Are you feeling me?

Bored people do not exhibit that “glad to meet-cha, come and get me” aura. Bored people don’t get promoted. Bored people don’t attract opportunities. Get it?

Another thing while I am on the subject: Bored people are boring people. I spend 80% of my professionally-billed hours urging people to run away from boring people. Now, do you get it?

To paraphrase one of today’s hip sayings, ” Boring is so not you.”

If there is any truth to the saying “Luck favors the prepared mind,” then there is a whole lot of truth to the saying “Luck favors the happening dude/dudette.”

So when it comes to boredom and/or boring behavior, how does one become the exception? Easy!

Make a decision today to dis the concept of boredom. Refuse to become boring. Then in addition to your “To-do List,” create a “To-Try List” with a set of “experiments.” This list identifies the “worsts.” List the worst thing about working with you. List the worst thing about working for your company. List the worst thing about using your service or product.

Once you see the problems in a clearer light, the solutions will start to appear. The net result of all this apparent foolishness is that you will be readying yourself to have something wonderful happen.

Your boring days will be a thing of the past. You will soon be “happening.”

Mike Marchev

Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at

Mike’s daily column is made possible by AmaWaterways.

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