This happened a while ago, but it can happen to you.
A large advertising agency lost the Mars account after 70 years of service and $70 million in annual billings. The well-known D’Arcy Advertising Agency has been respected for over 70 years.
Don’t you think there were people walking the halls thinking that this account was in the bag after 70 years? I can hear people sharing their opinions at the water cooler; “It is all ours.” And “We own this account.”
And then one day, GONZO. Yesterday’s news. See ya later. Sayonara. A fond memory. Thanks-for-coming.
Stay with me. I know you don’t care about advertising agencies. Neither do I. But the message should be hitting you loud and clear. It’s a mess out there and relationships, although having become the popular buzz-word of the new millennium, are as fragile as people’s self-esteem. “Here today – gone tomorrow” is fast beginning to resemble the norm rather than the exception. “What have you done for me lately” has become a very popular question in this instant gratification world of ours.
The long and the short of it is that you can’t afford losing a single good client these days simply because you have fallen asleep at the wheel. People today are playing by a new set of rules. There are no guarantees and the sure thing is a “thing” of the past.
Your future is up to you. Don’t open yourself up for failure. Don’t allow unpleasant surprises ruin your day. It has happened to many before you and can sneak up on you without warning. DO NOT allow this to happen to you. Get in contact with your prized clients and cement your relationship before it is too late.
Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at firstname.lastname@example.org.
Mike’s daily column is made possible by AmaWaterways.