As many of you know, I fall under the classification as a certified book junkie. Ever since I turned 35, I became a bookstore’s favorite visitor.
My bookshelf is jammed with volume after volume of sales and marketing texts, all underlined and dog-eared. I write notes on each page and jot the page numbers down inside the back cover. There is no way I could ever resell my books. I rip pages out and destroy the book in general.
From time to time I grab a book off of my shelf and turn to a page just to see what I underlined on that particular day at that particular moment.
On Saturday, I picked up Dr. De Angelis’ book titled “How Did I Get Here” and flipped randomly to page 21. There was a quote from Pema Chodron:
“The most precious opportunity presents itself when we come to a place where we think we can’t handle what is happening. It’s too much. It’s gone too far… There’s no way we can manipulate the situation to make ourselves come out looking good. No matter how hard we try, it just won’t work. Basically, life has just nailed us.”
Have you ever been “nailed?” I know I have … more than once.
If you are involved in sales in any way on any level, I think I might have just hit a chord or worse yet, a tender nerve. Hang on. You will find that “this too shall pass.”
Sometimes we are the windshield, while at other times we assume the position of the bug.
That is just the way it is in this game of business … and in life. That goes for me, and that goes for you. And there lies the secret; knowing that we are all in this together. Knowing that sooner or late, we are going to get nailed.
When things go wrong as they most certainly will, and you feel like quitting or giving up, just remember that if you are not being “nailed” today you will be getting “nailed” tomorrow. You can count on it.
Sometimes it is just our turn to get “nailed.” And it is important to keep in mind that “fairness” has nothing to do with it.
The difference lies with you knowing that it is coming, and that you will rebound, recover, and reposition yourself back to your competitive nature. You will soon be back in position to celebrate life as the next opportunity presents itself. No surprise for you. Being forewarned is being forearmed.
Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at email@example.com.
Mike’s daily column is made possible by AmaWaterways.