What Was The Last Non-Fiction Book You Read? | TravelResearchOnline


What Was The Last Non-Fiction Book You Read?

I was 35 when I took up reading as a full-time practice. After managing to “squeeze” a degree out of UMASS in 1971, I gave up reading for a few years: many students do. Little did I know I was retarding my growth exponentially at the time. But having successfully juggled studies with two collegiate sports for four years, I figured I had read enough for a while.

Today I sing a different tune. As a matter of fact, I write a lot of my articles while sitting in Public Libraries. I remember in one instance hearing over the library PA system that the annual book sale was in full motion down in the basement.

Like a mouse attacking an unattended cheese pile, I found myself in the basement in short order. I knew this was a dangerous study break. I surfaced carrying a bag of books.

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As if I needed more to think about, here are my latest titles. They are all over ten years old, but truth never fades, and what worked yesterday just might work again today. I often refer to this as the “pendulum” swinging back through the present.

1. EVEolution: The Eight Truths of Marketing to Women by Faith Popcorn, author of The Popcorn Report. I am a firm believer that women are in charge. Although published a number of years ago, I figured there was something in this book that I could use. (I did not read the Mars/Venus thing, but perhaps I should have.)

2. The Fighting Irish by Lou Holtz. I have always been a fan of Holtz. I wanted to see if his book could hold my attention while managing to capture a few quotes for future seminars. (A few of you may be familiar with my signature “Notre Dame” story.)

3. Keeping Your Valuable Employees by Suzanne Dibble. If employees happen to be people, I thought there just might be a few jewels in here I could use.

4. 12-Step Wisdom of The World by The Hazeldon Foundation. This sounded like they might know what they are talking about, and I liked the title of chapter one: Why we change and why we don’t. At the time I was receptive to a little change in my life.

My total investment was $5.00 and I was absolutely positive that I would benefit from this knee-jerk purchase. One stimulating thought from each book would be all I would need.

When was the last time you read a non-fiction book?

Mike Marchev

Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at mike@mikemarchev.com.

Mike’s daily column is made possible by AmaWaterways.

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