Think Twice Before Sending That Email! | Travel Research Online


Think Twice Before Sending That Email!

I know exactly what I am talking about in today’s message, as I recently dodged a bullet. Let me share my good fortune with you.

Months ago I was contacted and requested to send a proposal regarding an upcoming assignment. By my calculations, I categorized this as a “significant” opportunity as measured by “net profit.”

My “ducks were in a row” and because they contacted me, I felt pretty confident as to the eventual outcome.

Then, nothing happened. For weeks I heard nothing.

I followed up with an email and was told they were still reviewing the project and that they would get back to me accordingly. Then, nothing happened. For weeks.

The silence alone turned me cold on this particular project as that nasty little voice inside me began trash-talking. The trash was directed at me. The lack of response clearly indicated a lack of interest my little voice kept telling me. It’s all over.

Click Here!

It was time to send that email: the one you should never send. I wrote it, and then by some quirk of fate, I decided to send it to a friend first to check my tone. I was immediately told “don’t even think about sending that email.” 

I softened my approach as a result of this advice and then hit the “send’ button. Away it flew with no way in heaven or on earth to retrieve it once the button was clicked.

Within minutes I received response indicating that the recipient of my email had been trying to contact me via email for days. The glitch was they were sending emails to my Blackberry address and I was not receiving them for some reason or another. I checked, and sure enough, my prospect’s emails were buried in the email graveyard lying in wait.


If I had sent my original email it would have put an end to any relationship that had any chance in developing. As luck would have it, the client was indeed interested in my services, and it looks like we are going to put together a deal in the very near future.

There you have it. One very real example of pulling in your reigns before shooting off a letter, phone call, or email under any form of duress whatsoever.

Another lesson re-learned. Please learn from my near miss. Your very future may depend on it. As the old saw reminds us, “Measure twice. Cut once.” Translation: Write it. Read it twice. Think about it again before sending it.

Mike Marchev

Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at

Mike’s daily column is made possible by AmaWaterways.

Share your thoughts on “Think Twice Before Sending That Email!”

You must be logged in to post a comment.