Your buyers are no different than you are. Chances are, they’re overworked, underpaid, and scurrying morning-to-night trying to get have the things on their to-do list done. Their scurrying around day in and day out might even paint them as action-oriented individuals. But, when push comes to shove, nothing could be further from the truth.
They are lazy: Like just about everybody today, they are looking for the easy way out. They are counting the minutes until Friday arrives, when they can call it another week.
This is your opportunity to take control and make their lives easier. They know how to Google search their next dream vacation location, but they lose patience with the enormous amount of information instantly available to them. Go ahead, Google Hawaii and you will see that you get 800 million URLs in less than one second. That equates to a lot of information. That equates to a lot of confusion. What is real? What is false? What is shear marketing hype?
This presents a huge opportunity for you to become a travel-related information curator.
They are busy: The last thing travel consumers need is another ten items to add to their “to-do” list. Your business is to relieve them from this time-consuming chore and allow them to get back to their daily obligations.
They are befuddled: In many instances, travel buyers don’t know what step to take next. A successful trip consists of numerous decisions coupled to a necessity for detail management. Here is an opportunity for you to establish an action plan and put their minds to rest.
“YOUR BUYERS ARE LAZY, BUSY AND BEFUDDLED.” This is where you enter the picture and “shine.”
Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at mike@mikemarchev.com.
Mike’s daily column is made possible by AmaWaterways.
