Live for Productivity | Travel Research Online


Live for Productivity

I am certain of one thing when it comes to rendering travel services to the general public, although you can try to be many things to many people, you can’t be all things to all people. This is particularly true if you have any intention of accomplishing your financial goals.

I bet you are already as busy as a 1-armed paperhanger, and you do not have enough hours in the day to complete all the tasks on your to-do list. You did not invent this conundrum, but you do have to find a way to deal with it.

“Productivity isn’t about being a workhorse, keeping busy or burning the midnight oil… It’s more about priorities, planning, and fiercely protecting your time.”Gary Keller

Let me see if I can help you. Try these two strategies for the next ten days and see how your life changes for the better:


1. Spend the first 15-minutes of every day “thinking” and “planning” about the day ahead.

This simple exercise will help shed light on your most pressing obligations. Determine what work is important and what work is urgent. There is a difference.


The distinction between the two is referred to as The Eisenhower Principle. Dwight D. Eisenhower was quoting Dr. J. Roscoe Miller from Northwestern University when he shared with his audience: “I have two kinds of problems: the urgent and the important. The urgent are not important, and the important are never urgent.”

Always do what is important at the expense of the urgent.

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2. Practice at saying “no” more often.

(This may be the most important advice I may ever give you.)

I purposely suggested “practice” because you are most likely going to fail at this in the early stages. You must, however, become more comfortable with your decision to say “no” to outside requests for your time.

I suppose this is another way at looking at your “priorities.” If the task at hand does not replace your number one priority, perhaps it is best to say “no” sooner rather than later. This is in your best interest of time, stress and efficiency.

Mike Marchev

Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at

Mike’s daily column is made possible by AmaWaterways.

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