For as long as I can remember, I have been I have been suggesting that you find the time to document your expertise in the form of the written article. I say this for a number of reasons.
You need to differentiate yourself from the myriad of competitors that are seeking the attention of your targeted prospects. There is no better way than to share your knowledge openly and freely in a well-written article.
Realizing this sounds like a daunting task, I assure you that it does not have to be. If you stick to what you already know as being factual, the exercise becomes a fun project.
People have been taught by fast-talking slick sales people to question the spoken word. There is a tendency to believe the written word; although, at times, this practice could also be considered questionable. Just the same, it makes good sense to document your experiences in writing.
You do not have to write a novel or a sequel to War & Peace. 350 – 500 words is more than adequate. That being said, I don’t want you to get caught up in the numbers. Write as long as it takes to deliver your message.
And here comes the trick. I want you to sit down and write a short, lousy article. I know you can do this about a topic you feel dearly about. (Short and lousy.)
Then, by re-reading your piece and making the appropriate edits, additions and deletions you will soon have an article that shares your thinking accurately and concisely.
An off-shoot of crafting a travel-related article is the fact that only those who know what they are talking about take the time to do so. You will soon be considered an authority figure when it comes to travel and that is exactly the position you want to be in.
Now, that you know how to do it, pick a subject, pour yourself a cup of coffee and begin capturing your thoughts. Here is where it all begins. Soon it will be 2019, and you will finally have written an article you can be proud of. (362 words)
Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at firstname.lastname@example.org.
Mike’s daily column is made possible by AmaWaterways.