There is a popular saying that reminds us “what goes around …comes around.” This reminder came to mind this morning when I typed the three words in today’s headline.
It is true that today marks the end of another year of “Missives.” But, you don’t have to turn your head in embarrassment to wipe away your tears. This is not the end of another year. It is the beginning of a New Year. And with the word “new” come the words refreshing, exciting, unique, stimulating, motivating, entertaining and captivating.
I must pause here to make something clear. As you approach another 12-months with anticipation and good intentions, these two words alone will not lead you to the promise land. Only you can do that with daily action and unrelenting belief that your contributions have worth and value.
“You’re driving the bus.”
If you’re like me, and thanks to the Internet, you are growing tired of all the unsolicited advice being tossed your way. Every day our inboxes fill with NEW ideas, methods, proven concepts, get-rich-quick schemes, and yes, even a number of reminders from me. The DELETE button has become your “go-to” survival tactic. (I’m with you, believe me.)
But, if you have room and the patience to listen to just one more piece of “unsolicited” input, here it is: The year 2019 is going to mirror many of those in the past. It will fill with both highs and lows. It will tax your intelligence and scream for you to surrender, to quit and throw in the towel. But soon, you will experience a ray of hope. You will find yourself smiling again and enjoying the warmth of the spotlight. You will be back in the game.
2019 will assume the identity of the proverbial sine wave. It will roll along in a wave-type motion. When you find yourself moving up, you will soon be sliding down. Then, as if by script, you will be elevated to catbird seat—and the sequence will repeat itself over and over again.
I don’t tell you this to bum you out. I mention it to remind you to stay the course. The best possible course you could be on. The travel industry is as good as it gets. It is not unlike every other industry with its challenges and surprises. But the upside is way up. The downsides will come and go.
That is all I have for you this year. 2018 was a good one. After all, we are still breathing and we are in position to enjoy the next sunrise. How bad can it be? There are plenty of people out there who still need to know you exist…and then benefit from your sincere contributions. Get ready? Get set? Go!
Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at firstname.lastname@example.org.
Mike’s daily column is made possible by AmaWaterways.