I Had a Dream! | TravelResearchOnline


I Had a Dream!

WARNING! The message in my dream could spell the difference between success and failure for your business in 2019.

I did not have a wish or a hope…not that kind of dream. I had a dream-dream that had me tossing and turning in bed.

I was driving to college in mid-August ready to begin another football season for the University of Massachusetts. I was in my fifth year, and knew a lot more than I did as a freshman. A few broken bones destroyed any chance for the NFL Draft, but since I enjoyed the game so much that I pressed on without the hope of having my name embroidered on the back of a NY Giant uniform jersey.

I pulled into camp not knowing if the head coach was expecting my return…since I had fulfilled my obligations the previous four years. But I was ready to play, and I came to play. I was now the oldest guy on the team and much wiser…and I was the quarterback. (Injuries allowed for a fifth season.)

Remember. This was a dream.

I had my “speech” to the team already formulated in my head. This was very much out of character, since by nature I was a silent QB who seemed to be content with “getting hurt.” (Broken ankle – busted collar bone – dislocated shoulder) Football is a rough game between the lines and Quarterbacks make for good tackling dummies.

Here is what I said to the room full of big guys:


“If anybody does not have it firmly established in your head that we are about to enjoy an undefeated season, then I invite you to pack your bags now and return to the Jersey Shore and order up a couple more cold ones.

Linemen: If you give me more than 3.5 seconds to throw the ball, I will throw it to the receivers. And we will go undefeated.

Receivers: If you break from the line on time and catch the ball when I throw it to you, we will go undefeated.

Running Backs: When I call your number…run like hell and don’t stop running. If you do, we will go undefeated.

Me? I will hand the ball to the running backs…throw the ball to the receivers…and call the plays designed to win the game. If you protect me and do what you are supposed to do, we will go undefeated.

Defensive Guys. Do what you do best…whatever that is…as long as you do it between the goal lines. Keep the opponents score below 21 points and we will go undefeated.

Now, let’s go play us some football.”


End of dream.

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I never did make this speech in 1968, and I regret not doing so. And now, as it is getting tougher and tougher for me to touch my toes, I have to believe it is too late to make a comeback and finally don that Giant’s uniform.

But it is not too late for you to make your speech.

A new season is now in full swing. The year 2019 has a new slate of games for you to play…to win or lose.

Here are three questions I have for you going into the 2019 season:

  1. Are you and your players committed to winning? Every single player? At every position? Every single game?
  2. If everyone on your team performs their assignment as they have been drawn up, will you win?
  3. Are you confident enough to make your speech…and mean every word of it?

Ask your players if they are “in” or “out.” If they are not “in,” they are “out.”

I had a dream last week. I hope your dream is to make 2019 a winning season, if not an undefeated one. It is not time for you to wake up yet. Make it happen.


P.S. – If you are interested in learning how my 2019 Inner Circle Sales & Marketing Club can help you reach your goals, send me an email to mike@mikemarchev.com I will fill in the blanks so you can make an intelligent decision. If you do your part, I promise you I will do mine.

Mike Marchev

Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at mike@mikemarchev.com.

SPECIAL OPPORTUNITY: To be placed on the distribution list to receive Mike’s Marketing Memo filled with tips and proactive ideas send him an email by CLICKING HERE.

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