I recently found myself flipping through the restaurant review section of my local newspaper and I spotted a “food joint” where I thought I would like to try for an upcoming future event. I had heard good things from friends and felt comfortable in my decision to call and make a reservation for that special night. I began reading the reviews thinking that they would reinforce my decision. I was wrong. I was very wrong.
The paper flipped my thinking 180 degrees. I’m not saying the review itself was right or wrong; I am saying that it changed my mind.
So, what just happened? There was more than one negative reference in the paper regarding the maître’ d, the food, and the table service. This was enough information (opinions) for me to reconsider my next move. Remember the food critic apparently loved the location.
For years, we have heard that negative news travels faster and a lot further than good news. And here, in black and white, that theory was proving itself out.
Based on the review, a betting person would likely avoid this place. Granted, the negative review may not be fair, justified or even accurate to any degree whatsoever. But, the fact remains that I did read it; and it did affect my decision. I certainly was going to think twice (at least) before investing a bunch of money on an important event, at an unknown restaurant that was beginning to sound “iffy.” Sorry. That’s just how it works!
My message: You can’t afford negative opinions to affect your future. You need good words. Good reviews. Good feedback. Good vibes. Seek them out! If you send 50 people a year on a trip, my guess is you have close to 50 good reviews for the asking. Go get them!
You can rest assured bad news or negative opinions can, and will be, shared. Chances are they will be listened to. And when that happens, it will affect your future.
Both good and bad, testimonials are powerful things. Work diligently to make sure yours are “good ones.”
Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at firstname.lastname@example.org.
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