Can Twelve Words Can Make a BIG Difference? | TravelResearchOnline


Can Twelve Words Can Make a BIG Difference?

Are you ready to get down to business? You may have spent some time devising specific goals and actions to guide you through the New Year. You have likely reviewed your progress to analyze what recently went wrong and what went right. All good moves. But let me see if I can simplify this for you and save you some time.

FACT: You can benefit from the past…but ONLY if you make a concerted effort to learn from it…and do something with what you have learned. I suggest that you give this portion of your thoughts no more than 15% of your time. Think. Reflect. Learn. Make course corrections.

FACT: You can do everything about the future.

Here is my gift to you. Of course, it is simple. I know of no other way. Of course it will work for you…if you give it an honest shot. And yes, my advice consists of only twelve words. Many of you have heard these twelve words already. Most of you still have not done anything with these words. But that is all about to change…right? Count them:

Get up! Get out! And make more people glad they know you. (12 words.)

Let’s break them down:

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Get up. This means you have to do something. This means you have to overcome inertia in favor of some proactive motion. This means you have to get up from your chair while heading for the door.

Get out. This infers that you need to change the scenery. Get out of your comfort zone. Go ahead. You can do it. Stick your neck out a little bit further.

Make glad. You have all heard this one. There are only three outcomes from the presence of you. People can feel better, neutral or worse having met you. Make people feel good about themselves after you enter their world.

Don’t wish and hope that your future will turn out as you would like it to turn out. Make it your business to grow your business…by design…with focused action. And, while I have you, just don’t do business with anybody. Make sure they appreciate your contributions and are willing to pay for your services.

Mike Marchev

Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at

SPECIAL OPPORTUNITY: To be placed on the distribution list to receive Mike’s Marketing Memo filled with tips and proactive ideas send him an email by CLICKING HERE.

Mike’s daily column is made possible by AmaWaterways.

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