Are You Easy? | TravelResearchOnline


Are You Easy?

This is not intended to be a forward question. And no, I am not being fresh.

In today’s fast-paced world with a zillion options for just about everything under the sun, the last thing in the world we need (as consumers) is for somebody to make our lives more difficult. This is especially true when there involves a voluntary exchange of money.

If you are not already “easy,” you had better become “easy”…fast.

How does one become easy?

The initial way is for you to UNDERSTAND that your clients already have lives that are full of stress, inconveniences, broken promises, ill-timed distractions and a to-do list as long as their left arm. They are busy people. The last thing they need is for voluntary input contributing to more of the above.

But because you are “easy,” you must (1) bring an upbeat attitude, (2) do everything you say you will do on time and in good order, and (3) effectively remove as best you can, the doubt and fear of working with an “outsider.”

You must also allow your client to be “human,” and that sometimes means changing their minds, waffling in their decisions and in general, making your life a bit more challenging.

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Hey! I’ve said it before and I will say it again. “You do not have to do business with everybody. But if you do choose me as a client, then it is in your best interest to help make my life “easy.”

Now, it is time for you to get up, get out and make more people glad they know you.

And speaking of easy, it is easy to learn more about my upcoming training cruise to Bermuda.

Just send me an email indicating your initial interest and I will take it from there.


Mike Marchev

Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at

SPECIAL OPPORTUNITY: To be placed on the distribution list to receive Mike’s Marketing Memo filled with tips and proactive ideas send him an email by CLICKING HERE.

Mike’s daily column is made possible by AmaWaterways.

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