Don’t Spit Into The Wind | TravelResearchOnline


Don’t Spit Into The Wind

Some of you might remember Jim Croce. He was the dude that reminded us that it is not in our best interest to tug on Superman’s cape. It is definitely not wise to pull the mask off the old Lone Ranger. And rumor has it one should not mess around with anybody named Jim. Lyrics Don’t Mess Around With Jim by Jim Croce. Circa 1972.

It raises the question: Why do some things that should be so obvious need a reminder? The answer: Because they do. Here is a wake-up-call that should not have to be written…but it does.

Let’s flip this wisdom around by saying, “Marketing to the right people is like swimming down river…going with the flow. It is easy, fun and does not take much effort. You just float and let the river take you where it wants to go. Marketing to the right people puts the joy back in the game with a noticeable bounce in your step. It makes all the difference in the world.

Similarly, if you spend more time and effort with people (prospects) who actually have an interest in what you are representing, your life takes on a fuller meaning. You will be doing good for others, and this in and of itself, is a positive thing.

Herein lies the rub. How does one manage to pull this task off? Like most things in business today it is easier said than done. I can hear many of you saying that you already are doing and offering things that are designed to get interested parties to raise their hand. You are already identifying those individuals who are interested…and those who are not. You already separate the wheat from the chaff. But are you? Really?

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Let me offer an easy, down-and-dirty solution. The easiest and fastest way to do this is to ask who is interested in what? No, this is not a lesson in double speak. It is the way you are going to start selling more.

Example: How To Select The Best River Cruise For Your Budget: Five Questions To Ask Before Taking The Leap. Free for the asking.

The people who ask you for a copy of this information are raising their hands … are they not? I rest my case. Ask your audience for some type of physical response. This will point you down the right path. It is a logical place to start.

Now, it is up to you to take it from here. After all, if I did all the work for you, what fun would that be?

Start compiling some information that will have your prospects raising their hand.

While I have you, “Who is interested in doubling their profitability by learning more about my Inner Circle Sales & Marketing Program? Send me an email:

Mike Marchev

Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at

SPECIAL OPPORTUNITY: To be placed on the distribution list to receive Mike’s Marketing Memo filled with tips and proactive ideas send him an email by CLICKING HERE.

Mike’s daily column is made possible by AmaWaterways.

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