I was thinking about this word the other day (mediocrity) and for reasons unknown to me, I connected it with the travel industry.
Maybe it had something to do with another article I recently wrote, focusing on doing things above and beyond what was expected. I am sad to say that the “expected” doesn’t involve much more than just showing up…it seems. On the other hand, the “unexpected” demands attention, effort and a certain degree of creativity.
To borrow from a book title from some wiseman, the secret to the success formula involves Becoming The Exception. This, like all good advice…is easier said than done. Allow me to fill in a few blanks.
me·di·o·cre [mee-dee-oh-ker] adjective
- of only ordinary or moderate quality; neither good nor bad; barely adequate.
Rather than starting to defend yourself, let it suffice to say that “if” this is true (that service in America has become barely adequate) then an enormous opportunity lies before you.
If this shoe doesn’t fit, how about taking the synonymous(sp?) approach. Undistinguished, commonplace, pedestrian, everyday; run-of-the-mill. I don’t know about you, but none of these words float my boat.
Let’s look at the flipside…the opportunity. Antonyms of mediocre include extraordinary, superior, uncommon, incomparable. Now you’re talking.
Back in the year 2000, I picked up on this “opportunity thing” and penned an easy-to-read book on the importance of becoming the exception. It was fun to write and even more fun to read. The good news is after 5000 copies being sold, and nearly twenty years later, I still can put my finger on a few copies. The information is the same today as it was back when gas was $1.51 a gallon.
Want a copy? It will cost you $20. Click Here and be glad you did.
Bottom Line: Leave mediocrity to your competitors. It is time for you to Become The Exception.
I love to hear from you guys…and guyettes. Send me an email at email@example.com and tell me what your plans are for 2019.
Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at firstname.lastname@example.org.
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