What’s “Lazy” Have To Do With It? | TravelResearchOnline


What’s “Lazy” Have To Do With It?

The truth of the matter is that many people in the travel business know exactly what they need to do to become more successful. They have read the books and taken copious notes at numerous conferences, workshops, and seminars.

They publicly endorse the fact that the customer is in control, and they are cognizant of the truth that today’s action will determine tomorrow’s results. They even know that the majority of their success has much to do with a “cause and affect” proposition.

So, why aren’t more travel professionals smiling more? The answer just might have something to do with a familiar four-letter word.

Knowing­­ what to do and doing what needs doing are two different things. Even having a goal and a personalized motive to get the task done may not be enough. Success is a cause and affect proposition. And as Wayne Gretzky reminded us, “You will miss 100% of the shots you don’t take.” I am not quite sure but this quote from the National Hockey League great must have something to do with today’s message.

Lazy can result from many personal short-comings:

  1. Poor health
  2. Lack of exercise
  3. Bad eating habits
  4. Absence of worthwhile goals
  5. Low self-esteem
  6. No confidence
  7. Present contentment

Lazy is often supported from people we respect…like the popular crooners Simon & Garfunkel. These guys reminded us in song that…

I’ve got no deeds to do, no promises to keep

I’m dappled and drowsy and ready to sleep

Let the morning time drop all its petals on me

Life I love you, all is groovy

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Here is my twist to the same song …

I’ve got things to do and promises to keep

My energy’s peaked…I’m ready to leap

Let the morning come knockin’ with lots on my plate

I got to get started…before it’s too late

Life is groovy for those who work…hard

Note: I realize I have to work on the iambic pentameter.


Allow me to share a favorite quote of my own that I think may carry some meaning here. “The older I get, the better I was.” Many take poetic license with me and sing, “The older I get, the lazier I become.”

Any way you slice it, “lazy” comes with fewer “shots.” With fewer shots come fewer scores. With fewer scores come fewer wins.

So, as we continue to bounce down our own cobble-stoned road hoping that someday all of our goals be achieved, we must find the energy to make it happen.

If being “lazy” is a common character trait (which I believe it is), then let us allow our competitors to be “common.”

Life, here I come. All is groovy.

Mike Marchev

Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at mike@mikemarchev.com.

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