Don’t Sell Trust Thought | Travel Research Online


Don’t Sell Trust Thought

I was reminded yesterday during my weekly “Open Mic Phone Call” how this thing called trust really works. Trust is an intense concept. It takes months (if not years) to establish…and mere milliseconds to destroy. Once you have it however, you become an entity worth listening to.

My Inner Circle Sales & Marketing Group features an “open” phone call now and then where members get to talk, share and collaborate.

During a recent call I asked who was reading what. One in the group said this word for word: “I have just finished reading the best business book I have read in the last ten years. It is titled WORTH EVERY PENNY by Sarah Petty and Erin Verbeck.

With that recommendation four people on the phone began multi-tasking and ordered the book on line. I was one of them. The recommendation was right on the money. In less than 24-hours I am half-way through it and enjoying every idea on every page. (Thanks to my Kindle)

I will give you a hint. It is about getting paid what you are worth. This is a very intriguing subject in the travel industry. Very intriguing indeed.  It involves “boutique” thinking. I love this mind-set.

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But today’s message does not involve hawking books, ideas or concepts. My goal today is to touch on the power of trust … and how it works. A book was recommended without a hidden agenda and a handful of people responded immediately. Why? Because we trusted the person making the recommendation. This is POWERFUL my friends. POWERFUL.

Once you establish “trust” with your prospects, customers, friends and family, all you have to do is speak your mind. They in turn will listen and act accordingly.

Once you have established trust however, you must walk your talk very carefully. People will be watching you…and listening to you. It will become imperative that you “deliver” something worth watching and listening to.

1-2-3 TRUST. Game on.

Mike Marchev

Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at

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