To Tell You The Truth | TravelResearchOnline

To Tell You The Truth

“To tell you the truth.” Don’t you just LOVE the phrase. This is on the same page as, “I’ll be honest with you.”

I have a good idea. Let’s be honest with each other for a change. Let’s see how it feels to be honest. You go first.

Well to tell you the truth, this leads me to today’s message. Keeping this among us, there are times when I just feel like throwing in the towel. Things just stop working. The harder I try, the more I find myself questioning my tactics, education, experiences, up-bringing, choice of religion, personality and choice of after shave. “Why bother?”, I ask myself. I remember once blaming it on my haircut. (It doesn’t get any worse than that!)

Now you know the truth. I, too, am human and experience every form of self-doubt that you do. I get frustrated. I second-guess things. I blame and wish things were different. Disappointed? I don’t blame you. After all, if the people you rely on to pick you up regularly also spend time in the dumper, who can you turn to for support? What is this world coming to?

I have an idea. Let’s schedule a webinar and have one huge, Guinness Book of Records-Caliber Pity Party. This could go viral, and we all would become world-famous cry-babies.

Or, we can try something else. Like remembering how lucky we are to be in the best industry imaginable. To count our good clients and be thankful for every one of them. To call a good friend, mentor, coach or associate who will give us a swift kick in the ass and remind us of what still needs doing. To look at how far we came in this business and how far we still need to go. There is much more I can say, but I think you are getting the picture.

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To tell you the truth, I don’t like me when I find myself feeling like this…and thinking this way. I think it is selfish as it takes too much time away from the good I could be doing. “Cut the crap, Mike. Get back to looking for that next travel agent you can help. Get back to doing what you do best…and that does not include whining. Be human if you insist. But then get back to being the exception. Practice what you preach. People need me.”

And to tell you the truth, people need you too.

I feel better already. Sometimes we just need to vent…to talk to somebody…to document our feelings…to remember how good we have it. I’ll see ya around the world. I have things to do. (And so do you.)


Mike Marchev

Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at mike@mikemarchev.com.

SPECIAL OPPORTUNITY: To be placed on the distribution list to receive Mike’s Marketing Memo filled with tips and proactive ideas send him an email by CLICKING HERE.

Mike’s daily column is made possible by AmaWaterways.

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