You Can Do Better Than This | Travel Research Online


You Can Do Better Than This

Often times I become mildly embarrassed when I hear myself reminding people of what they should already know. But they don’t. So I do. And I continue to get mildly embarrassed.

Today’s reminder comes via a Sun Sentinel Sunday Morning news article titled New Rules to Aid Struggling Home Owners. My message has little to do with home owners and a lot to do about you, the professional sales person.

In a pullout box labeled Stat of The Week, the following percentages were listed as “common interview problems.” If the shoe fits…wear it. I truly hope I am not talking to you.

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  • Failure to make eye contact: 72%
  • Appearing disinterested: 62%
  • Answering cell phone or texting: 60%
  • Dressing inappropriately: 60%
  • Talking negative about competition: 58%
  • Failure to smile: 42%
  • Bad posture: 38%
  • Weak handshake: 28%

There is only one word for this observation and for this behavior: Incredible.

I am not talking about some fictitious sales wanna-be. I may be talking about you…in one or more of these instances cited above. If not, good for you. If yes, fix whatever needs fixing at once.

Mike Marchev

Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at

SPECIAL OPPORTUNITY: To be placed on the distribution list to receive Mike’s Marketing Memo filled with tips and proactive ideas send him an email by CLICKING HERE.

Mike’s daily column is made possible by AmaWaterways.

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