Let me set the scene: I was sitting at a conference table with an event planner. In the first 20-seconds of the meeting the event being held earlier that day was referenced and the name of the florist for that event was mentioned. BANG!
The event planner said, and I quote, “Perhaps I shouldn’t say this, but the florist in question is the absolute worst one I have ever seen. Just awful.”
I responded with, “Perhaps you shouldn’t candy-coat your opinion. Can you tell us how you really feel?”
Ladies and gentlemen, I hope today’s message is already crystal clear. If not, let me net it out for you.
“As soon as you screw up word will get around…fast, quickly, pronto, expeditiously, with god speed, often without an asterisk or your side of the story attached.”
It may even end up on the Internet. It is a good bet that it will.
Bottom Line: If you are not real good at what you do, get real good.
Bad news is not buried with the deed. It has a shelf life, which probably is embellished with a little creative license to make it even juicer as time goes by.
The truth is, and the unfortunate reality of the situation is, that as one-sided and opinionated as a negative testimonial might be, I do not feel it is my obligation to fact-check or endorse the statement as being fictitious and unfair. I have better things to do with my time. I simply will search for a different florist.
If (and I say “if”) you do screw up (and chances are you will, long before the Mets win another World Series), you better fix your goof ASAP and then fix it some more.
It takes months and even years to land a new account, but only milliseconds to lose one. Unfair? Maybe. Reality? I am afraid so.
As former NFL great Merlin Olsen once said, “If I am not practicing, and my competitor is, when we meet, he/she will beat me.” You can take this quote to heart. If you are not practicing your trade daily, start practicing your trade daily.
Mike Marchev is recognized for his down-to-earth, street-savvy and honest delivery of useful sales and marketing advice, suggestions, tactics and strategies. For a complimentary copy of his Special Report titled: 11 Sales Mistakes You Must Avoid send Mike an email with the word TRO-11 in the Subject Box. firstname.lastname@example.org
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