If you are over the age of 35, and happen to have children, nephews, or neighbors over the age of 10—you know exactly what I am about to say. Young people seem to “know” it all. This trait, I am sad to say, is not limited to just young people. For my money, there are too many adults who seem to “know” everything they need to know.
But knowing and doing are two entirely different things. They know what to do, what to say, what to think, what to try, what not to say, what not to do and what not to think. It appears that “they already know” what needs knowing.
A while back, I suggested to those who registered for my weekly marketing message to send a single “thank-you” card to somebody (anybody) in their personal universe. Just one. You guessed it. Virtually everybody responded with a the two word phrase, “I know.”
Sure “they know.” In all probability, their mothers told them to say ‘thank-you’, when to say ‘thank you’, and how to say ‘thank you’. So, why do so many people who “know” still don’t “do?”
Sending forms of appreciation to those in your life who have favorably contributed to your well-being, is a good idea. I am sure you already know this.
Why? Because it works. But you “know” that. So, why do so many people still avoid writing, calling or emailing simple “thank-you” notes? This simple question continues to befuddle me. When you come up with a good answer to that question, drop me an email and straighten me out. Please.
Become The Exception. Send a minimum of one “appreciation” communication each week. I know you know it. Now it is time to do it.
Mike Marchev is recognized for his down-to-earth, street-savvy and honest delivery of useful sales and marketing advice, suggestions, tactics and strategies. For a complimentary copy of his Special Report titled: 11 Sales Mistakes You Must Avoid send Mike an email with the word TRO-11 in the Subject Box. firstname.lastname@example.org
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