In Search For The Allusive “Magic Pill?” | TravelResearchOnline

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In Search For The Allusive “Magic Pill?”

Whoa! Slow down big guy. Did you just say Magic Pill? Everybody knows that there is no “Magic Pill.”

There does seem to be a pill for just about everything these days…from headaches, to pain killers to weight loss to cholesterol control…to unforeseen “intimate moments” for you old guys. Yet most sales and marketing gurus, coaches and trainers are quick to remind you that there is no “Magic Pill” for business success.

There is not a “single pill” that does it all. But the truth is that you do have a “Magic Pill”…but it is ”Your Magic Pill.” It is not of the generic variety. It is your personal anecdote. And there in lies the rub. You have to find it. You have to use it. You have to learn from it. You have to take it daily.

Your “pill” is different than mine. Mine is different than yours. But we both have one.

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The “pill” comes in different sizes, colors, shapes and styles. The single common denominator is that all of these “pills” are spelled m-a-r-k-e-t-i-n-g. They all involve getting the right people to know you, like you and eventually trust you. Which ever “pill” you choose to take (use), you must do so daily…without exception…without excuses…or it will not prove to be magic. It will just take the place of another placebo.

“Magic Pills” take the form of networking; emailing; written communications; public speaking; blogs; websites; demonstrations; home parties; proposals; contests; collaborations; etc. Your “pill” is no better than mine. It just is a better fit for your budget, time constraints and personality. As long as you take your “pill” daily you have a very good chance to witness the “magic.”

As we approach another day, week, month and year, I challenge you to find and begin ingesting your own personal “Magic Pill.” I also challenge you to do something that you never thought possible. Have more “FUN” while you continue to take your pill. I know I am…right after I talk my next “pill.”


Mike Marchev

Mike Marchev is recognized for his down-to-earth, street-savvy and honest delivery of useful sales and marketing advice, suggestions, tactics and strategies. For a complimentary copy of his Special Report titled: 11 Sales Mistakes You Must Avoid send Mike an email with the word TRO-11 in the Subject Box. mike@mikemarchev.com

SPECIAL OPPORTUNITY: To be placed on the distribution list to receive Mike’s Marketing Memo filled with tips and proactive ideas send him an email by CLICKING HERE.

Mike’s daily column is made possible by AmaWaterways.

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