It dawned on me this morning that this is my column, and I can write anything I want to write. Cool! Very cool indeed.
I also reflected on the fact that it is your time and you can choose to use your time any way you wish. Reading my thoughts each day is just a single option.
Therefore, if I want you to read, I better write something worth reading. This is known in the trade as “customer focus.”
Common Sense
Have you ever been wrong? I have been wrong. Lots of times. I am wrong sometimes because I listened to others. More often than not it is because I listened to myself
Years ago (many years ago) I was introduced to the concept of Blogging. It was early in the game. I was ahead of the curve, but I thought better of the idea. I listened to me. Now, I find myself behind the eight-ball.
Social media, blogging and the like are proving to be a valid alternative to yesterday’s marketing principles. I am planning to jump back on the bandwagon. Stay tuned.
Non-Sense
Attitude is a funny thing. We all have more than one. The truth is that we all have the power to choose which one is best for us at the time given the current set of circumstances. The sad thing is that most of the time we select the wrong option.
Yes, it is up to you. The fact is that this thing called life is a fleeting experience. Yes, bad things will come and go. But you can decide to enjoy the day, the experience and the ride regardless of the good, bad, or indifferent situations that appear each and every day.
Dollars and Cents
Why don’t more people enjoy the lost art of reading? The answer may have something to do with “instant gratification” and the introduction of TV and video games—not to mention the remote control or just plain laziness.
Why do people think that they know all they need to know when with a little more input and motivation they could be far better off?
Why don’t more people invest in their future by picking up copies of good books?
I don’t have the answer to these questions. Do you?
I’m not hawking my books but now that I mention it, you could do a lot worse. Become The Exception, I’m Just Saying, More-On Marketing and Capturing More River Cruise Business come to mind.
Mike Marchev is recognized for his down-to-earth, street-savvy and honest delivery of useful sales and marketing advice, suggestions, tactics and strategies. For a complimentary copy of his Special Report titled: 11 Sales Mistakes You Must Avoid send Mike an email with the word TRO-11 in the Subject Box. mike@mikemarchev.com
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