I was eating my free cup of yogurt in Lumberton, NC this week on my way north on Rt 95. Breakfast is included at the Country Inn & Suites. This was a regular stop for our annual warm weather migration up to the north country.
You might have noticed that some people talk louder than others in public, and yesterday morning proved this point. I “tuned in.” Her words struck a chord. I listened. I ate yogurt. I learned. I wanted to share this with you.
Unbeknownst to many of my readers, I capture much of my “fodder” by eavesdropping at Starbucks, airport lounges and hotel breakfast tables. That is where ‘life” happens and reality surfaces.
And I quote:
“75 dollars! That is what they charge me for an hour”, she said.
“I wouldn’t mind if they were any good. I spend most of the day just wondering if they are going to show up.”
These were her words. Not mine. I pretended I had more yogurt as I kept listening.
“I finally found one. A man who actually looked and talked like a businessman. Before he left, he actually handed me a piece of paper detailing everything he had just done for me. Nobody had ever done anything like that before. I was very impressed.”
By this time, my spoon was scraping the bottom of the cup making a grinding noise that managed to get everyone’s attention. I decided that I had heard enough, grabbed my complimentary copy of USA Today and headed for another day on the blacktop…good buddy.
I want to believe that if you are reading this missive with any degree of focus, you will be hearing my message loud and clear. I will give you a clue: It has something to do with looking and sounding like a professional. It has something to do with adding value and bringing some clear communication to the party. It has everything to do with distancing yourself from the competition…who are mediocre at best.
It has a little something to do with speaking more quietly in public if you don’t want to be quoted later in the day.
And who knows? On my return trip to The Sunshine State, I may be hearing about you at the breakfast table. I certainly hope so…with a good story attached.
Mike Marchev is recognized for his down-to-earth, street-savvy and honest delivery of useful sales and marketing advice, suggestions, tactics and strategies. For a complimentary copy of his Special Report titled: 11 Sales Mistakes You Must Avoid send Mike an email with the word TRO-11 in the Subject Box. firstname.lastname@example.org
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