The Power of the Checklist | Travel Research Online


The Power of the Checklist

Years ago (many years ago) I learned to fly single engine airplanes. There are three lessons I will always remember that will serve me forever.

  • Use the entire runway. The surface behind you is useless. Use it all.
  • A stiff neck will kill you. Look around and always be observant of your surroundings. No tunnel vision allowed.
  • Use your checklist…or else.

In this morning’s paper there was a reminder of how important checklists are and I thought I would pass along this sage advice. The headline read, “Make a checklist – it will keep your business healthy.”

A story in Fast Magazine has a guy asking what words come to mind when one hears the word “checklist”? Basic; routine; dull were some of the responses.

How about lifesaving and game-changing? I’m not going to tell you or show you how to construct a checklist for the simple reason that this would border on insulting your intelligence. You know what steps need to be taken to book an itinerary, answer a telephone, greet a new client, stay in contact with an old client, clean the air conditioning vents, etc. I’m betting that these mundane chores are being done as we speak…by the seat of your pants.

You are in most instances “winging your way” through the week. You are probable winging your way through your life. In most cases, you are doing so without any negative outcomes. Your “system” appears to be working. “Why the doomsday scenario Marchev?”

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If you are asking me, and you want to be in business for the next ten years, I strongly recommend that you begin documenting your responsibilities and create a tight list to keep you focused and on track. The fact of the matter is that they are so logical and the reminders you write on them so simple, that in all probability you will discount my recommendation. DON’T!

In today’s highly competitive environment, a single goof or oversight could cost you, your employees, and your families dearly. Why not do everything in your power to make sure that once you get your business off the ground, you get it to your intended destination safely? Here is my idea:

Build a simple checklist you can use in your promotional efforts and send it to both clients and prospects alike. This clear sign of professionalism will indicate that you know how to make things work without unnecessary risk. Here is an example to help stimulate your thinking:

I’ll borrow from an old worn-out pilot’s reminder: “A pilot who sits on his checklist is flying by the seat of his pants.”

Mike Marchev

Mike Marchev is recognized for his down-to-earth, street-savvy and honest delivery of useful sales and marketing advice, suggestions, tactics and strategies. For a complimentary copy of his Special Report titled: 11 Sales Mistakes You Must Avoid send Mike an email with the word TRO-11 in the Subject Box.

SPECIAL OPPORTUNITY: To be placed on the distribution list to receive Mike’s Marketing Memo filled with tips and proactive ideas send him an email by CLICKING HERE.

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