Authenticity! | TravelResearchOnline

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Authenticity!

I was reminded of the power of “authenticity” this past week in an email arriving from a friend of mine who also happens to be the President of a speaker’s bureau.

In a back and forth communication (email ping pong), I shared my story for when people find themselves fretting about competition. I remind them that in my business my competition is anybody with a mouth. This usually draws a few chuckles from my audiences… but I am stone-cold serious.

Virtually anybody with something (anything) to say thinks they can compete for my lunch ticket. Scary but true.

In any event, my friend mentioned that she thought my competitive edge had something to do with what she phrased as “my authenticity.”

This I presumed, meant that coming from New Jersey, raised one of seven children, having an average scholastic resume, being skilled at both throwing and catching balls, being able to find the humor in most happenstances, having the friends and business associates I have, exhibiting a certain degree of emotional intelligence, and being married to a wonderful woman, I was considered by some to be somewhat unique. The term referenced was “authentic”.

I am not so presumptuous to define “unique” as “one of a kind.” I do, however, believe it has something to do with being “real.” Being “genuine.” Being one’s self. And, perhaps just as important, feeling comfortable while accepting one’s self.

If this is close to being the case, then I believe it is in all of our best interests to spend some time making the effort to pursue the only thing that differentiates us from the pack… our authenticity.

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Those who don’t understand the concept of success may define it as being big, brash, and bold. That’s not it. Success comes from being yourself; being real and keeping it real. Let’s agree to refer to it as authenticity. That’s the secret: Become authentic.

It is as true as rain that some won’t buy into your authenticity. But if you are being true to yourself, your family, and your company, that will remain their problem. Your memory can be short and you don’t have to write any manipulative scripts. Just be you. Good old, authentic you.

That being said, I do not mean to imply that being authentic means that you are done with your learning curve. A “take me or leave me” attitude will not serve you justice for too long. Quite the contrary. It makes far better sense to consistently strive on becoming a good old-fashioned version of you. (If this sounds like I am contradicting myself, read it again more slowly.)

Be you. Be real. Be prepared to get better. Be authentic.


Mike Marchev

Mike Marchev is recognized for his down-to-earth, street-savvy and honest delivery of useful sales and marketing advice, suggestions, tactics and strategies. For a complimentary copy of his Special Report titled: 11 Sales Mistakes You Must Avoid send Mike an email with the word TRO-11 in the Subject Box. mike@mikemarchev.com

SPECIAL OPPORTUNITY: To be placed on the distribution list to receive Mike’s Marketing Memo filled with tips and proactive ideas send him an email by CLICKING HERE.

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