Do You Have the Mindset of a US Navy SEAL? | TravelResearchOnline


Do You Have the Mindset of a US Navy SEAL?

A few years back, the self-help book genre was dominated by athletic coaches. Today, former US Navy SEALs are currently the rage. From Jocko Willink and David Goggins, to retired Admiral William McRaven – their lessons of courage, leadership, and perseverance are really and truly inspiring.

While all include mission tales of their military exploits, to which we owe a debt of gratitude, they each maintain a common theme from their elite SEAL training that we can carry over into our own lives.

SEAL training is physically tough, but according to the authors, the mental challenge is much more demanding. The lesson may sound cliché, but it is a fact. Master your thoughts and have a laser-like focus to achieve the outcomes you desire.

David Goggins went from a 300-pound pest exterminator to the only person to complete training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller. Now an elite endurance athlete, he shares in his book Can’t Hurt Me that when our mind tells us we are done – that we have only tapped into about 40% of our capabilities. He asserts we can all push past pain and fear to reach our full potential, if we can overcome the mental blocks we put in front of us.

I may not always agree with everything my fellow business coaches and advisors have to say, but on this we are all in agreement: having the right mindset and getting your head in the game is essential to your success – especially when working with luxury prospects!

When I was a child, my grandfather gave me the book, Think and Grow Rich. I still have it. I learned early on that we only get one life to live and what I did with it was up to me – no one else.
Had I listened to the teachers, coaches, and employers who told me I would never amount to anything, I would probably be dead or in jail.

It wasn’t easy, but I trained myself not to think about what others were saying and their opinions of me. Make no mistake, this can be more debilitating than the fear of rejection; but in order to stand out, we must ignore the naysayers and stay focused. Remember: it’s your life, not theirs!

This is what SEALs, entrepreneurs, and top luxury salespeople do. They master their thoughts, staying focused on their objectives, and they act – because that’s what they were trained to do.

Have you trained your mind to have the mental focus to do what it takes to reach your own travel sales goals?

The author Joshua Medcalf said it best, “Everyone wants to be great until it’s time to do what greatness requires.”


Dan Chappelle is a professional business advisor and best-selling author. His training and consulting firm helps develop sales focused business leaders and entrepreneurs in the travel and tourism industry.

His book, Get Your S.H.I.P. Together: The Wealthy Travel Agent Guide to Sales, is available on For information on the Wealthy Travel Agent Academy’s business transformation programs, visit:


Get Your SHIP Together, will soon be available as an audiobook on

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