This is the third of seven articles in a series titled Discover Your Group Niche. You will be able find the others in our Point-to-Point section.
Are you running your business, or are your customers running you? How often do you end the day mentally exhausted having done countless tasks; yet, you’re not really sure if anything truly big was accomplished?
Maybe you’ve even written a business plan with the best of intentions. It’s a year later, and you still haven’t had time to work it. Why? You’re too busy.
Busy doing what? Busy allowing the marketplace to pull you in multiple directions. Distracting you. Frustrating you. Squashing your best laid plans, passion, and profits.
Quit blaming the customer. It’s not their fault. It’s yours for enabling chaos.
‘Never enough time.’, you say? Hey, we all wish for more time in the day (and I assure you the 24-hour day is not going to change). So, it’s not about putting more time in the day, it is about putting more day in the time and taking control.
I urge you to be fanatical at something – and feel confident saying ‘NO’ to the rest. That’s the glory of a NICHE business. In Good To Great, Jim Collins proves that, “Good-to-great companies did not focus principally on what to do. They focused equally on what not to do and what to stop doing.”
Diving deep into a NICHE will transform your business from good-to-great. Have you read Spencer Johnson’s book, Who Moved My Cheese? Let me give you the answer to his question: YOU move your cheese. (Customers shouldn’t have that power over your business).
Ready to take control of your business? Ready to discover and pursue your dream NICHE? It’s time to move your cheese!
Stuart Cohen, Chief Motivation Officer at StuartLloydCohen.com
If you can think big, Stuart will help you do big! An accomplished 28-year travel industry executive turned serial solopreneur, Stuart is a creator of brands and an energizing motivational speaker. He motivates & maximizes personal performance in leadership, entrepreneurship, salesmanship & wellness.