If you are looking for ways to build your prospect list, it might be a good idea to begin looking at other people’s work. I am talking about blogs. Not yours. Theirs.
You don’t need to you write or author a blog. That may prove to be to much work for you. This could take too much time and require too much effort. Today I am suggesting that you “respond” to other people’s blogs.
Just last week, I came across a marketing blog and I posted a return comment. It was easy and it was fast. I just shared my current thoughts on the subject as I deemed appropriate. With the proper phraseology, (of course I included a “hook”) it took him no more than three hours to call me by phone. He left a message. I returned his call and left a message. The system was now in full swing. I have instantly become an invited guest.
To speed this story up, we have already spoken briefly over the phone and have scheduled a second call in which we will get to know each other better.
What will become of this strategy is anybody’s guess. Only time will tell, but it sure beats throwing your fate into the wind via some “me-too” ad in a local newspaper. (My opinion only.)
Above all else, I want you to come to realize two things:
- 50% of all your future marketing efforts will go for naught. (You just won’t know which 50%.)
- Marketing yourself and your company can be fun if you exhibit the right frame of mind. Learn to have fun with it and to enjoy the process.
As the old saying goes: “You just don’t know.”
Note: I referenced the “hook” above. The hook is a simple form of commonality. Something that you both have an interest in or some connection. Example: Pets; Alma Mater; sports team; ancestry; car you drive; kids; hobbies; favorite charity, and the list goes on.
Mike Marchev is recognized for his down-to-earth, street-savvy and honest delivery of useful sales and marketing advice, suggestions, tactics and strategies. For a complimentary copy of his Special Report titled: 11 Sales Mistakes You Must Avoid send Mike an email with the word TRO-11 in the Subject Box. firstname.lastname@example.org
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